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Content heroes and heroines are made, not born

from The Huffington Post

The heat, light, buzz and hype about all things social has overshadowed plain old content marketing for much of the last 2-3 years. But social media has failed to deliver for many businesses and for good reason. Getting on social media with no thought about content, as many have done, is marketing strategy gone awry. Every social media platform is crowded and competitive, in spite of what some marketers tell you. more

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