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45 percent of millennials aren't compelled by content

from Direct Marketing News

Savvy marketers recognize the value of content and embrace its future impact. These marketers have devoted countless resources to better serve content to the ever-elusive millennial. Despite all of this, 45 percent of millennials simply aren't interested in the content marketers currently serve, according to a recent study conducted by DigitasLBi, Razorfish, Tumblr and Yahoo. more


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