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Please read these 297 words

from Mark MacDonald

More people would read more books if they were shorter. Wouldn't you? More would pick up a 20-page book than a 500-page book, no? The thought of picking up a gigantic book hasn't crossed my mind since college — no matter how interesting it sounds. The majority of people agree. So, it makes sense that your website and communication materials need to be short. The problem? It's not easier to write fewer words. more

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