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How to write better copy while barely trying: 6 foolproof tips

from Search Engine Watch

Despite what some experts will tell you, people do still read on the Web. Therefore, the copy on your website matters. The copy you use in ads, in video scripts, in blog posts, and in infographics matters. Your customers are reading and hearing your words and making judgments on whether they can trust you and what kind of business you are based on the words you use. Present the right image by writing better copy. more

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