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The legal loophole of advergames: How ads disguised as video games are impacting today's youth

from The Next Web

Last fall, The Next Web witnessed what select tech press called “one of the most successful marketing campaigns in history.” To promote its Food with Integrity campaign, Mexican fast food giant Chipotle developed an arcade-style mobile game that guided users through 4 worlds and 20 levels. Users who unlocked all game worlds with at least one star at each level gained entry into Chipotle’s buy-one-get-one offer at one of 1,500 international locations. But some beyond the marketing realm remain less enchanted. more


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