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Millennials help push pouch growth

from Plastics News

Several advantages of pouches compared to other packaging are pretty straight-forward and include shipping costs, lighter weight, convenience, sustainability and transportation fuel savings, Joe Pryweller, senior industry analyst at market research firm Freedonia Group Inc., said. But he indicated another big factor is taking place in the growing acceptance of the pouch. He calls it the millennial embrace."That's the idea that the millennial generation is not as beholden to traditional packaging. That they are looking for new, exciting types of packaging that they can use in their everyday lives," he said. more


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