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The difference between informational content and decision making content

from Business 2 Community

Are you familiar with the customer decision making process for your company? Did you know that customers will be looking for either informational content, or decision making content depending on their place in the decision process? If you want to market effectively to both information seekers, and those ready to make a buying decision, you need to publish a combination of both types of content. Read on so that you fully understand the difference and can create a content strategy that incorporates both types of content. more

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