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3 C's of driving sales: connect, convince, collaborate

from FoxBusiness

In sales, there is a big difference between finishing first and second. First place finishers make the sale and pocket the money, while second place finishers leave empty handed. To better understand what makes that difference, Mike Schultz and John Doerr, of the sales training and consulting firm RAIN Group, studied more than 700 business-to-business purchases made by buyers responsible for $3.1 billion in purchasing power. more

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