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Health insurers to refocus marketing efforts to reach uninsured


As media interest in health insurance exchanges decreases over time, the insurance industry will need to develop more effective communications to reach the uninsured. More than half of previously uninsured Americans who shopped for health insurance under the Affordable Care Act say they first heard about the marketplaces through the news media, while only 4 percent learned about them in a notification from a state or federal agency, finds a new enrollment satisfaction survey from J.D. Power. more

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