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Measuring what matters to your conference

from Midcourse Corrections

If the only conference numbers you care about are attendance, exhibitors, revenue and profits, you will never be able to understand why those numbers fluctuate. You’re only guessing and planning conference programming through a shot-gun approach if you don’t get serious about measurement. It’s time to stop relying on your gut, or your volunteer conference planning committee. It’s time to measure what matters to improve your conference. more


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