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What members want: The new meaning of value

from XYZ University

The problem with your young association members is that they’re always changing. Each generation is a little bit different; they value experiences differently. How you attracted young members a decade ago probably isn’t working for you today; Gen X is not Gen Y is not Gen Z. And even if your association gets these generations in the door, keeping them there is just as challenging. If your association is going to be around to worry about the next generation of membership, you need to know what the next generation of member values now. more

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