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Why people contribute in private online communities [engagement tips]

from Socious

People have lots of outlets and opportunities to “talk” online. There’s no shortage of large social networks out there to soak up their attention. Yet, despite having so many options, people still participate heavily in private online customer or member communities. Often, they simply need a secure space to discuss topics that might be of a more personal or professional nature than their public Facebook page can handle. By participating in private online communities, your members are building a network of people who have similar needs and interests. more

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