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Why customer engagement matters so much now

from Gallup Business Journal

Gallup's daily tracking of the U.S. economy points to significant, albeit slow, progress in the years since the financial crash of 2008 and the ensuing Great Recession. Consumers today have more confidence in the economy than they've had in the past six years, and they're also more relaxed with their money, inching closer to pre-recession spending levels. Yet they remain cautious, carrying with them many of the hard-learned lessons from the recession as they decide how to spend — or not spend — their paychecks. more

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