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Exhibitor academy maximizes tradeshow experience

from Associations Now

To help exhibitors have a more successful and stress-free experience at its annual tradeshow in January, the National Shooting Sports Foundation recently hosted the SHOT Show Exhibitor Academy. The two-and-a-half-day program, which took place June 24-26, was free for the slightly more than 100 attendees and offered educational sessions focused on increasing exhibitors' return on investment, targeting buyers and boosting brand awareness. more

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