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Your headline matters — possibly more than your article

from By Lauren Swan

When 86-year-old James Lincoln Collier wrote a newspaper column with a racial slur directed at President Barack Obama in the headline, he was probably expecting people to read his article and realize his overall agenda. Most didn't. When asked why he decided on that headline, he said that he chose it because it represented the unfortunate way many Americans still feel about Obama. Stories regarding his article title have circled around the news media. What does this signify? That your headlines matter. more


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