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The creative writer's guide to content writing

from Skyword

"I hadn't originally considered content writing as a good outlet for my skills. It seemed too far a cry from what I was reading and writing. It occurred to me, though, that while the two crafts are certainly different, well-written marketing content shares many aspects with creative writing. I realized that applying and honing my skills on a content-creation level could be a great way to keep myself agile. On mornings when I'm having a hard time producing creatively, content-related prompts have helped me work out some of the kinks in my system, freeing up my mind to write what I'm most passionate about," writes Linsey Morse. more


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