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The 4 cs of customer engagement: The people want content!

from Clickz

Turns out that what people want is more content and fewer offers. A whopping 64 percent of customers would like to receive more content from their grocers, and 83 percent feel that their retailers are not providing sufficient information and resources to help them meet their lifestyle goals, according to a recent study by global consulting firm emnos. This suggests that marketing engagement will be more than just what is on sale, and must include relevant content like a recipe or whitepaper or fun fact or tip of the day. more

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