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How to create effective evergreen content

from Advertising Age

As of late 2013, there were two blogs being created every second. As if this weren't overwhelming enough, your precious piece of content competes with some 152 million blogs that are now swimming around the Internet. While there is no doubt that viral content is this digital generation's claim to fame, the real test of a piece of content comes down to its ability to withstand the test of time and Google's dizzying deluge of updates. Just in case you missed it, Google is now rewarding content of all forms that can be classified as evergreen. more

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