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Big marketing mistakes are more likely than small ones

from Advertising Age

Al Ries writes: Years and years ago, we got an inquiry from a company called "Seattle Computer Products." With a name like that, I didn't follow-up on the inquiry because I thought it was a local company in the Northwest. Big mistake. As it turned out, Tim Patterson at Seattle Computer Products developed a 16-bit personal-computer operating system call QDOS which he sold to Microsoft for $50,000. Another big mistake. more

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