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Time to rebrand? Follow these 3 steps

from FoxBusiness

One of the first things you must do when you launch a business is develop and market your own unique company brand. As the business evolves and grows, its present state may not accurately reflect the brand you built when you started. When this happens, you might need to rebrand. "A rebrand is a large undertaking regardless of company size, so it's not for every business," said Nina Brakel-Schutt, branding expert at digital asset management company Widen Enterprises. more

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