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The hard numbers on why hotels are losing the online booking wars

from Skift

Online travel agencies such as Booking.com and Expedia dominate hotel metasearch in the U.S. and a new report from digital researcher L2 Inc. quantifies just how one-sided the competition is with hotels. Consider TripAdvisor's property pages, which are the source of much of its traffic from travelers seeking to do comparison shopping for hotel rates. more


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