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Yes, your conference is a brand

from Midcourse Corrections

Your conference is a brand, so start treating it like one. If you’re still using Annual Meeting in your conference brand, you’re showing your age. Most association bylaws require an annual meeting of the membership. It’s the organization’s business portion of the conference usually for paid members. But using the words Annual Meeting in your conference brand is outdated. It does not elicit a positive emotional connection with your attendance targets. It does elicit a negative emotional response for some of your attendees, and that’s just not the response that you want. more

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