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Print reporters: Reinvent yourselves as content creators

from Media Daily News

Pink-slipped journalists, here's a hot lead: Start your new job search by re-thinking your role and considering a jump brand-side. While the print industry is on the downswing (the American Society of News Editors recently announced that the newspaper industry lost 1,300 full-time editorial professionals in 2013), the importance of "brand journalism" is on the rise. So, fellow reporters — brands need you more than ever. more


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