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5 steps for a B2B social media marketing strategy

from SocialFish

It’s taken a while, but the business-to-business community is finally jumping onto the social media bandwagon. Many companies plan to increase both their time devoted to social networking and the money they invest in it during the coming year, recognizing the importance of connecting with potential clients and business partners on these platforms. An effective B2B social media marketing strategy is very different than the ones employed by business-to-consumer companies. Instead of trying to reach a mass audience, these businesses want to connect with a very targeted one. Here are five steps that every B2B company trying to implement a social media marketing strategy should take. more

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