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Social media: The Wild West of behavioural data collection

from The Globe and Mail

When tech company Strava was founded in 2009 it had a simple mission — to help cyclists and runners keep track of their activities. It didn't take long, however, for an entirely different group of customers to take an interest. San Francisco-based Strava has received so many requests for its user data that it now runs a secondary business selling anonymized cycling data to municipalities and other groups looking to better understand how and why local cyclists choose the routes they do. more

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