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M&M eyes larger global space in tractors

from The Hindu

Mahindra & Mahindra is keen on increasing its global presence in tractors which will see a sharp focus on markets like Brazil and Turkey. According to Pawan Goenka, Executive Director & President (Automotive & Farm Equipment Sectors), M&M is already doing well in the US where it sold over 10,000 tractors last fiscal. The challenge now is to replicate this in other markets with a range of exciting offerings. “Most of our volumes are coming from India and the key is to have a stronger presence overseas. more

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