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M&M rolls out new tractors after 14 years

from Financial Chronicle

Automobiles and tractors have many common technical features, including the fact that they both run on fossil fuel. However, one rarely hears about the launch of a new platform in tractors, as happens frequently in automobiles. "In automobiles, one cannot survive for long with just the old platform. Buyers want something new, and very frequently too. However, in tractors, launching a new platform is risky," says Pawan Goenka, executive director, Mahindra & Mahindra. more

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