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4 steps to successful content personalization

from Marketing Land

Content personalization is a hot topic for digital marketers these days, but many are just beginning to understand how they can actually put it into practice. Previously, a personalized website — one that displays different content or a different layout depending on who is visiting – involved quite a bit of heavy lifting. These days, new tools and technology are making it easier than for marketers to implement this kind of personalized content. However, there are still a lot of choices when it comes to the best approach. more

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