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Why you shouldn't give your social media audience the content they want

from Business 2 Community

It may seem counterintuitive, but there is actually good reason for why the content your business' social media audience wants, is not the content your organization should be creating and publishing. Increasingly, consumer-centric businesses and social media marketers are using a variety of social listening tools, data and analytics, and various types of research to determine themes and formats for content that will resonate most strongly with their audience. more

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