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Self-reporting tool for nonprofits draws howls from watchdogs

from From Think Advisor

Who's better at telling donors about a nonprofit's fundraising performance, the charity itself or a "watchdog" group? The launch this summer of a new tool that would allow nonprofits to self-report their performance has brought the issue to the fore, resulting in an exchange of charges and countercharges. The Direct Marketing Association Nonprofit Federation, an association of nonprofits and firms that solicit funds through direct marketing, rolled out the Nonprofit Accountability Dashboard "to demonstrate to the public that participating nonprofit organizations are transparent on fundraising." more

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