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The world's hangover cure finally comes to the US

from Bloomberg Businessweek

Each Saturday morning, a grand Australian tradition takes place: Thousands of people nursing hangovers drop an orange disc into a glass of water, down the resulting bubbly drink, and hope for a quick end to their sorrows. The orange disc is called a Berocca. It turns a plain glass of water into a concoction full of B vitamins, vitamin C, zinc, and sometimes caffeine. Somehow this product turned into the preferred hangover cure in Australia and a popular one in South Africa, England, Korea and France, along with dozens of other countries. more


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