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10 elements of a winning member engagement strategy

from Socioius

If you’re involved in community management, you’ve likely heard of the 90-9-1 principle. The numbers represent speculated percentages of engagement in online communities — with 90 percent of participants only viewing content, 9 percent responding to content and 1 percent actively participating in the creation of new content. Even though these numbers are meant to guess at online participation as a whole and not specifically address engagement in online customer or member communities, they still seem pretty dismal. It’s difficult not to get discouraged by such speculation when your member engagement is so critical to the success of your online community and association as a whole. more

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