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SMBs spend big on local media ads


U.S. Local Media Forecast predicts that small and medium-sized businesses will drop $50 billion on local ads in 2015, accounting for 36 percent of total local media spend. Local customers play an important role in small business success. By forging and nurturing relationships with local consumers, small businesses solidify their footing in regional markets and can protect their customer base from large, national competitors. more

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