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How to write business-to-business content without sacrificing your individuality

from Skyword

At times, writing B2B content can feel like being stuck inside on a hot summer day while listening to the cheerful sounds of a business-to-consumer pool party next door — those guys seem to have all the fun. However, while the point of B2B content is convey authority and share information relevant to a certain business sector, your audience is ultimately comprised of people. Even though positioning your client as a thought leader is the ultimate goal, you can still appeal to people and "humanize" your content by adding humor and emotion to each piece. more

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