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How to forecast content performance

from MediaPost Publications

Brand marketers spend thousands of dollars developing content, but they don't know for certain whether it will drive conversions. Content marketing isn't new, but it's changing the face of marketing. One company believes it has found the formula to determine the success of content before it is produced or written based on its research that shows 80 percent of the content's performance gets identified at the idea stage before fingertips hit the keys. more

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