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Get ready, new iPhones change the game for marketers

from Direct Marketing News

It's official. As of the big Apple reveal of the iPhone 6, iPhone 6 Plus, and the new Apple Watch, we became obsolete as the now archaic owner of an iPhone 5S. Millions of mobile phone users have contracts that have or will soon expire, and many of them have set their sights on a shiny, new iPhone. That provides a huge opportunity for mobile marketers. more

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