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Blow your horn, toot your flute and watch your sales soar

from Fred Berns

If you're not getting clients you want — and the income you need — it's not your competitors' fault. It's yours. If you're like many industry pros, you don't do a good enough job of telling others how good you are. You're your own best-kept secret. The most financially successful horticulture professionals today don't necessarily have the best credentials. They're not necessarily the ones with the most experience, affiliations or degrees. more

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