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Beyond the PDF: The case for content innovation

from Business 2 Community

B2B content strategy has evolved significantly in the past few years with leading brands considering the information needs of the multiple decision-makers in the buying center. They create faceted content roadmaps that consider the different context, format preferences, level of detail and influences for each topic for each person in the buying center. Gone are the days when the company selling to another enterprise can cram all the information into a single white paper and offer a gated PDF for download. more

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