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10 tips for managing your visual content

from MarketingProfs

How many visual assets does your organization have? We're talking all visual content — videos, artwork, photographs, diagrams, animations, infographics ... The list goes on. The number could run into hundreds of thousands worldwide, but what counts is how well those assets are managed. The impact of not being clear about what visual assets exist and where they are located (as well as how that visual content relates to other marketing campaigns) can be a logistical headache for any organization, large or small. Visual assets don't lend themselves to easy archiving and retrieval. more


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