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How to get millennials to love your content: VICE's magic formula

from Business 2 Community

If anyone knows how to capture the hearts and minds of the youth of America (and elsewhere) it's VICE. And they've done it successfully for more than one generation. Now that everyone's sights are set squarely on millennials — the next generation of big spenders, marketers are frequently turning to the bad-boy of publishing-turned media magnate who — despite their growth — have maintained their youth demo authority. At the 2014 NewsCred Content Marketing Summit, Eddy Moretti, Chief Creative Officer of VICE, was kind enough to share the company's highly sought after insights. more

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