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Accessibility: 5 lessons for a better nonprofit website

from From npENGAGE

"If you're designing for the Web or email, even the smallest understanding of web accessibility can help you raise more money and will definitely make you a better designer. Now, this is not where I spring a dusty and intimidating list of accessibility guidelines upon you. I've got something better. In early 2014, designer Darin Cavanaugh and myself conducted a study to discover the most serious accessibility problems facing nonprofit websites. How? We ran a series of 'Please visit this website and make a gift' usability tests on nine different nonprofit websites. The difference was that all of our participants were visually impaired," writes Brandon Granger, a senior interaction designer at Blackbaud. more

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