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Stop storytelling and start story–sharing

from By Timothy Clark

When it comes to marketing, it's time to start differentiating your home improvement company from everyone else. And here's how to do it. For decades, home pros have told the story of their business. One company was founded by two brothers who learned the trade from their hard-working father. Another has been in business since 1946. This one has earned 17 major awards, and that one has a five-star rating. Marketing experts have told small businesses to tell their story to sell products and services. The problem is that all of your competitors are doing this, too. more


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