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4 pillars of recombinant content

from iMedia Connection

Now more than ever, content must be recombinant. This means a critical component of content strategy is the ability to rapidly dissemble, reassemble, reuse, repurpose and remodel discrete elements of digital content. Consumers live in a multiscreen world that's becoming more complex and multifaceted daily. Laptops. PCs. Tablets. Smart phones. Phablets. Smart watches. Google Goggles and other forms of wearables. Digital signage and digital television. Like hummingbirds, they flit from message to message, channel to channel, screen to screen. more

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