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In a company crisis, the best defense is a strong offense

from Giving Strong Inc.

When something goes wrong in business, by accident or by design, the company will have a better chance of emerging from the crisis with its reputation in tact if it has the benefit of the doubt from the beginning. If a company is already acknowledged as an upstanding corporate citizen because of how it treats its employees, contributes to the community or minds the Earth, it will be easier to tell its side of the story and have earned trust to resolve the crisis. more

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