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It's not so complicated — Facebook and sustainability

from Forbes

Over recent years, Greenpeace in particular has taken a strong lead in informing the public about the environmental impacts of the burgeoning data center industry. As we do more and more on mobile devices, and in the cloud, there is a corresponding increase in the need for massive data centers, those huge, gray, faceless buildings that always look mysterious from the outside, but purr from the buzz of millions of servers inside. All that hardware requires significant energy to keep it from overheating. more

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