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3 building blocks for a great B2B email content strategy

from Business 2 Community

When last did you sit down and evaluate the reasons behind your B2B marketing emails? We're all guilty of it. We have a schedule and we're sticking to it – sometimes scrambling to find some great new content to share. And let's be honest, results show that the continued delivery of our messages and brand into our customers' inboxes is worth doing it! more

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