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Will Facebook force advertisers to forget about tracking cookies?

from By Danielle Wegert

Advertisements are often considered a necessary evil. They are "necessary" for businesses and brands, but they are "evil" for viewers, especially when the ad has no relevance for them. In the past, advertisers had few tools for putting ads directly in front of the correct audience. In recent years, targeting advertisements to an exact audience has become possible — and popular — thanks to advancements in technology. Now, Facebook is taking this technology one step further with the introduction of two new advancements. more


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