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HubSpot CEO discusses the new approach to online marketing

from By Marc Wayshak

In 2006, Brian Halligan co-founded HubSpot, an inbound marketing software company that he touts as the accessible solution for "normal" marketing guys like himself. In addition to serving as HubSpot's CEO since the company's inception, Halligan is a senior lecturer at MIT, the author of two books on marketing strategy and a 2011 Ernst & Young Entrepreneur of the Year. He sat down to talk about the impetuses for HubSpot and its relevancy to the current online marketing field, as well as to offer some advice for marketers trying to stay afloat in the ever-shifting tides of the digital world. more

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