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Homebuilders offer goodies as sales slow

from Bloomberg Businessweek

Joseph Beben wasn’t in the market for a new house until he heard about a year-old community in suburban Phoenix called the Bridges at Gilbert, where 10 homebuilders are offering buyers incentives such as swimming pools, built-in barbecues, and subsidized mortgages. Beben, a general manager at Best Buy, visited three sales offices before settling on a house built by Woodside Homes, which agreed to cover as much as $10,000 of his closing costs, plus another goody he wanted. more


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