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The art of using a story to sell

from By Anne Rose

A story makes the unfamiliar familiar. A story draws people into the experience, making them a participant, not a bystander. A story ignites their imagination and allows them to assume starring roles in the story. It allows them to feel what the characters feel, see what the characters see, and experience similar outcomes to the characters. Can we use stories in our travel selling? Absolutely. We are fortunate to have thousands of personal experiences from our travels and can also draw from the story banks of our clients. more

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